DIY design is something we see more and more of. Most businesses will admit they have done it at some point. The quest to keep costs low is forcing design into the hands of business owners and employees that have little or no design experience. But cost saving is not the only consideration to make. Most do not realise that this approach may actually be reducing their ROI or even devaluing their brand, which they have worked so hard to build!
Your brand becomes your business identity. If your business is charging £3,000 for a service, your design and brand needs to reflect that level of investment, in order for your offering to be taken seriously. For example, would you buy a car from a company that handed you a brochure with clip art images in?
Design is not just about the logo and images. It is about the message you are trying to project and making sure that message is clear and well received by the intended people. Use of colours, fonts, layout, images, pagination and even sizing makes a difference. Professional designers are very aware of this and DIY designers tend to overlook these elements.
That said, there is no reason in the world why you can’t be involved in the design. Just let the designer do their part. Give them the images, information and a clear brief to work to and they will transform your marketing into a powerful asset.
So with cost being the biggest issue, here is a quick guide to get the best out of your designer, for the best price:
- Always write a clear brief. Include things like who your target audience is, where they will see the design work, what you want them to do once they have seen it and so on. A clear brief gives the designer a focus, without the need to spend a couple of hours planning.
- Supply high quality images, professionally taken photos and high resolution logos. Images can be bought by your designer, logo’s recreated and photos downloaded but this will take them time, which will be charged on. Do this yourself and you can save a bill for simple tasks that require little skill.
- Get your copywriter to supply a Word document with all the text in, clearly marked with sections, pages etc. Having to type up from hand written scrawls or even a scanned print out takes time, and will be charged on. Pre-written text can be copied and pasted into the artwork, saving time and money. Avoid too much formatting though as this will not help and must be removed before transfer into the design software.
- Make sure you have given them all the information, a final version of text and that everything is accurate! Endless revisions for supplied type errors not only delay your job, but cost you in designer’s time. Image changes and additions will also ramp up your bill. Making sure everything is accurate and final versions will reduce the proofing time and with it, your bill.
- Try and get a fixed quote. Give your designer everything and ask them to quote for the job. This will give you a more accurate idea of how much work they need to do and what budget you will need.
Make sure your brand is not devalued by DIY design and increase your ROI. Speak to us today if you need some help creating a powerful brand identity for your business…