The client was booked to attend a trade event where they wanted to impress. They were looking for a solution to elegantly display some new materials that could be handed out as a marketing pack at the event. As well as displaying the product range, the pack was required to house a new business card and additional information postcards. We also designed some invitations and a bespoke envelope to be sent to new clients and raise awareness for the Trade Show and the products.
The full job consisted of:
- Business cards
- A5 Product postcards
- High End Invitations designed and printed along with a branded envelope
- A bespoke designed folder to house all the materials
- Printed Decal
Having already worked with the client over the years, Cornberry had a great running start designing the new business cards. The design was lead by some of the clients amazing photography work, using an image with amazing colours and patterns. Identifying this as a strong anchor point for the designs we used it to inform the rest of the work. We chose the strong blue and gold colours to ripple throughout the rest of the stationery. This helped further enhance a strong brand identity alongside the previous marketing materials we’d produced.
We really enjoyed designing the folder. The challenge was to produce an item that functionally sound and aesthetically pleasing. After deliberating on a few layouts we landed on something traditional, functional and eye-catching. The design included pockets to house both postcards as well as client’s existing brochure we previously produced.
With the folder, we wanted it to stand out, and also be tactile, for people to want to hold it. With this in mind all of the items were printed and then finished, using a soft touch laminate, giving a velvet and professional feel. We hoped that people would love the feel so much it would persuade them to keep hold of the marketing packs and take them home. We also applied this to the product postcards to give them an additional tactile allure and maintain consistency through the brand.
When we finally had all the pieces together, we were incredibly happy with the result. The process was smooth from concept to delivery and the client was a joy to work with. The brand was consistent throughout the whole pack creating a solid message. We also loved how each piece stood strong on its own merit. The folder was a point of particular pride as it was the centrepiece that literally held it all together.
What Our Client Had To Say
Our amazing client said this about the project:
“Cornberry have been creating my promotional materials for a while now, and are a complete pleasure to deal with. Their work is a very high standard, and they are very cost effective. I always enjoy meeting them to discuss options for future materials and the results so fr have always been excellent. I can highly recommend them to anyone who wants high end materials produced quickly, effectively and at reasonable cost”
Here at Cornberry we were so grateful to have the chance to work on a really fun project we could sink our teeth into. It was a multifaceted effort that was creatively satisfying and well executed.
If you have any marketing requirements small, large, physical or digital, call Cornberry on 01428 651 709 or email us at email@example.com and lets see how we can help you stand out in the crowd.